Category: Calendar

Webinar: Doing Business with the Government of Canada

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Doing Business with the Government of Canada

Tue, Jan 26, 2021 1:00 PM to 2:30 PM

The Government of Canada purchases $22 billion of goods and services each year. This webinar provides key information about how to sell to the Government of Canada that will help you learn how to:

  • Find out whether the Government of Canada buys your goods or service
  • Understand the contracting process
  • Register in supplier databases
  • Build networks and promote your business
  • Search for opportunities
  • Take advantage of the procurement information on

Presented by The Office of Small and Medium Enterprises (OSME) for the Government of Canada

Registration link:

BDC Webinar: Business Transition – What to Look for When Purchasing or Buying a Business

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Fri, Jan 22, 2021 3:00 PM to 4:00 PM

Topics that will be discussed are:

  • What are your succession intentions
  • Sellers and buys perspective
  • Who are the sellers?
  • Who are the buyers?
  • What are the buyers looking for? Stable or profitable
  • Maximize the value of your business for the sale
  • How to make a successful acquisition

Presented by Amelia Campbell, Account manager at BDC

Registration link:

Small Business Centre: Leading Edge in Digital Marketing Strategies

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Thu, Feb 11, 2021 10:00 AM to 3:30 PM

This Leading Edge in Digital Marketing Strategies will allow you to gain the skills you need to advance your businesses marketing strategy.

10:00am to 11:30pm Digital Marketing Strategy & Content Planning

  • Understand the difference between subconscious and direct posts.  Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Importance of your Google Listing. Create a sustainable content plan.

12:00pm to 1:30pm Social Selling & e-Commerce/ Video, Livestreaming & Apps Best Practices/ Sale Planning

  • Understand what is e-Commerce. Understand how to leverage the power of Social Selling.
  • Video marketing plan and app know-how, app review, tips, join the support group
  • Leverage the power of digital marketing specifically for sales. Learn how to encourage your sales participants to create an authentic online buzz that converts to successful sales

2:00pm to 3:30pm Social Customer Service & Reputation Management/eMail Marketing

  • Targeted and personalized content
  • Build credibility
  • Create a credible email list
  • Stronger customer relationships
  • Optimize your time and budget
  • Increased traffic to your website and events

There will be quizzes all the way through, checklists you can take away, the PowerPoint materials, resources and the recording of the summit

Certification that you complete at the end of the day of Digital Marketing Certification of Completion.

Registration link:

Small Business Centre: How to Use Canva for Business

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How to Use Canva for Business

Fri, Jan 15, 2021 3:00 PM to 4:00 PM

Best practices for using Canva for your small business.

Topics covered are:

  • Overview of Canva Tools
  • Creating Social Media posts/videos
  • Branding Best Practices

Presented by Theresa Gannon, Head of Marketing at Simple Desk

Registration link:

BDC Webinar: New Year, What’s Next? Managing your business finances in 2021

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Monday, January 18, 2021
12:00 – 1:00pm EST

As we start a new year, entrepreneurs are all asking the same question: “What’s next?”

The road to recovery is filled with uncertainty. No matter how your business is weathering the storm, strong financial management has become more important than ever.

Join BDC’s experts for a free, live webinar, where they will offer practical advice on optimizing cash flow, effectively controlling costs and positioning your business for the post-pandemic recovery.

Their advice will address businesses at all levels of activity, from the hardest hit to those managing rapid growth